PARADIGM Growth Operating System –––––––
MARKETING SHOULD BE A SALES MULTIPLIER.
Connect marketing + sales through one intentional Growth Operating System.
PARADIGM’s Growth Operating System is a flexible marketing framework that connects the right growth levers, Brand Leadership, Content That Connects, Event Management, Lead Generation and Sales Expansion, to your business and sales priorities.
Build brand leadership. Create stronger market positioning. Generate the right opportunities. Support your sales team. Expand existing relationships. Grow revenue. Increase market share.
All with an experienced outsourced marketing team that shifts gears with your business.
THE PROBLEM –––––––
You probably don’t need more marketing. You need your marketing to work more effectively.
Most growing companies already have marketing happening.The problem is that it often happens in silos.
Someone manages social media. Someone updates the website. Sales creates its own collateral. Events are planned separately. Lead generation starts when the pipeline slows. Content gets created when someone has time.
There may be plenty of activity.
But there isn’t one system connecting that activity to sales and business growth.
Website
Sales collateral
Events
lead generation
content
That is where PARADIGM comes in.
THE PARADIGM –––––––
MARKETING + sales should not operate in silos.
PARADIGM works alongside your leadership and sales teams to create one intentional system around growth.
We aren’t looking at whether one post received enough likes.
We’re looking at the bigger questions:
Are more people in your market aware of you?
Are you becoming known for the services and verticals you want to own?
Is your expertise visible?
Are you generating the right conversations?
Is your sales team better equipped to convert opportunities?
Are current customers engaged?
Ultimately: are you capturing more market share and creating more revenue opportunity?
THE FOUNDATION –––––––
YOU CAN’T SKIP BRAND AWARENESS ON THE WAY TO GROWTH.
Businesses often want to jump immediately into lead generation.
But a partner who already knows your name, understands your expertise and sees your credibility enters the process seeking you to collaborate with.
That is why the Growth Operating System begins with a foundation.
Brand Awareness
Brand Recognition
Brand leadership
Market share
Every new service, vertical, territory, or company chapter may require you to revisit that foundation.
Growth isn’t linear.
Your marketing system shouldn’t be either.
THE SYSTEM –––––––
The PARADIGM Growth Operating System
The Growth Operating System connects four marketing and sales levers around the priorities that can create the greatest impact for your business.
Not every lever needs the same level of investment at the same time.
As your priorities, pipeline, seasonality and opportunities change, the system shifts gears with your business.
Brand Leadership
Build the positioning, consistency and visibility that create confidence in the market
From brand strategy and messaging to digital presence, thought leadership and market positioning, we create the foundation that makes every downstream marketing and sales activity stronger.
Content That Connects
Turn what your team knows into content that creates credibility and moves conversations forward.
Not content for content’s sake.
Content designed to connect expertise to opportunity.
Lead Generation
Create the right conversations with the right audiences.
Campaign strategy, targeted outreach, digital advertising, search, email, account-based marketing, industry connections and marketing automation work together to create a more intentional pipeline.
The goal isn’t simply more leads.
It’s more of the right opportunities.
Part of lead generation is Event Management
Treat events as part of the growth strategy—not isolated dates on the calendar.
PARADIGM helps connect trade shows, conferences, customer events, CEUs, networking, and industry involvement to pre-event promotion, relationship development, lead capture, and post-event follow-up.
The event ends.
The opportunity shouldn’t.
Sales Expansion
Growth doesn’t only come from people who haven’t met you yet.
Some of the most valuable revenue is already sitting inside your existing relationships.
PARADIGM helps marketing work alongside sales to support:
Cross-sells and upsells
Market and territory expansion
Client retention
Portfolio expansion
Renewals
Sales enablement
Referral generation
Opportunity nurturing
Reactivation
Don’t leave revenue on the table with your current client base.
Strategy
Writing
DESIGN
DIGITAL
Video
analytics
Website expertise
Event management
sales enablement
WHY THE MODEL IS DIFFERENT –––––––
The cost of one. The experience of a team.
Hiring one marketing employee gives you only one person’s experience, strengths and available hours.
But modern marketing requires strategy, writing, design, digital expertise, video capabilities, analytics, website expertise, event management, sales enablement, and consistent execution.
It is difficult to find all of that in one person.
With PARADIGM, you don’t have to.
You get a connected team of specialists working in alignment towards one strategy—without building an entire internal department.
And unlike a traditional agency structure, the system can change as your business changes.
CLIENT TESTIMONIALS –––––––
Built on relationships. Proven through partnership.
The best measure of our work isn’t how much marketing we produce.
It’s what becomes possible for the businesses we work alongside.
[CLIENT TESTIMONIAL — ideally focused on PARADIGM operating as an extension of the client’s team, understanding the business and connecting marketing to sales.]
[CLIENT NAME]
[TITLE], [COMPANY]
[CLIENT TESTIMONIAL — ideally focused on PARADIGM operating as an extension of the client’s team, understanding the business and connecting marketing to sales.]
[CLIENT NAME]
[TITLE], [COMPANY]
[CLIENT TESTIMONIAL — ideally focused on PARADIGM operating as an extension of the client’s team, understanding the business and connecting marketing to sales.]
[CLIENT NAME]
[TITLE], [COMPANY]
Marketing that drives. Relationships that last.
Flexibility –––––––
Your business doesn’t operate in 12-month increments.
Neither should your marketing strategy.
We operate in 90-day sprints.
Every 90 days, we look at:
Business initiatives
Sales priorities
Service launches
Pipeline
Seasonality
Customer opportunities
Upcoming events
New markets
Competitive conditions
Performance data
Then we determine which growth levers need the greatest focus next.
You may need heavier lead generation one quarter.
More content and brand leadership the next.
A focused sales-expansion strategy.
The investment follows the business, not an outdated scope of work.
PRICING –––––––
Start where your business needs us.
1 Active Lever
$3,000
/month
Focused expertise around one primary area of growth.
6 month pre-pay
2 Active Levers
$5,600
/month
Connect two growth priorities and begin creating greater momentum across the system.
6 month pre-pay
3 Active Levers
$7,800
/month
A more integrated growth strategy for businesses actively scaling, expanding or increasing sales activity.
6 month pre-pay
Full Growth Operating System
$10,500
/month
Your outsourced marketing team working across the business to connect strategy, execution, marketing and sales.
20 years of learning built into one model –––––––
PARADIGM was built to solve a problem we kept seeing.
Across startups, family businesses and global corporations, the scale changed.
The challenge didn’t.
Sales organizations were trying to grow while marketing operated separately from the people responsible for revenue.
Businesses either hired an entry-level marketing employee and expected them to know everything or hired an agency with a predetermined scope that couldn’t move quickly enough with the business.
PARADIGM was built between those two models.
Experienced enough to provide strategic direction.
Integrated enough to understand the business.
Specialized enough to bring the right expertise to each lever.
Flexible enough to change as the business changes.